Is anyone ever 'right'? The perils of predicting housing markets in 2023 | Inman

Will Carroll • March 12, 2023

Real estate decision-makers gathered in Palm Springs to plot the future of the industry at Inman Disconnect. It's a tall task, several leaders proclaimed, including Vanessa Bergmark of Red Oak

by Daniel Houston Today 6:33 A.M.

   

Mortgage rates back below 6 percent. Slow home sales gaining steam once again. Real estate brokerages and tech companies operating with leaner staff — and healthier margins.


Several of these seem like safe assumptions for the next nine months, according to some of the speakers this week at the Disconnect real estate gathering in Palm Springs, California.


But as industry professionals have have to relearn the hard way over the past three years, even the safest assumption can be upended by an unexpected turn in the market.


“What I love so much about [the] COVID[-19 era] is the permission to be incredibly wrong and still survive, and not to be held to judgment,” CEO Vanessa Bergmark of Red Oak Realty said. “Ever since 2020 … I stopped doing predictions. Unapologetically, it was like, no more.” 


That said, decision-makers throughout the industry are still having to make decisions based on where the market has been, and where they think it may be headed in the months to come.


Mortgage rates more than doubled last year from their all-time lows in 2021, a change that amounted to a “seismic shift” in the market for investors, according to Jon Hong of Fifth Wall Ventures, a venture capital group that invests heavily in the proptech space.


And shifts like these can completely disrupt the way investors and business leaders make decisions, he said.


For the last two years, capital was so cheap that investors sought out companies that were able to bleed cash in the short run in an effort to scale quickly and gain market share, Hong said.


Today, interest rates are much higher. That newfound scarcity of capital is driving investors to value operations that are already profitable, or are on a clear path to profitability, he said.


“There will be companies that obviously don’t make it, but the ones that do, hopefully we’ll find and invest and support them along the way,” Hong said. “Competition will be less. Cost of capital is higher. There will be some sort of disruption.”


Some of that disruption could come in the form of bringing new home inventory to market.


It’s early, but Jeff Meyers, CEO of the homebuilder data provider Zonda, said builders have already begun to see a turnaround in the early weeks of 2023 that almost seems, to them, too good to be true.


Regardless of whether this recent trend holds, Meyers said that he expects builders will have a big role in replenishing the market with inventory — especially as more Americans with low-rate mortgages are loath to move in the coming years.


“We believe new-home will be a large percentage [of inventory] over the next five years, just because so many households in America are on these low, low fixed-rate mortgages,” Meyers said. “And homebuilding is a great solution.”


Bergmark, who by her own admission is shying away from predictions these days, says she does have a few general expectations for the next nine months.


Home sales will likely rebound at some point between now and the end of the year, she figures. And brokerages that have been putting off firings and layoffs may use the current down market as an opportunity to get leaner.


But it’s still not worth being overconfident about what the months ahead will look like, she cautioned.


“The beauty of it is, some of us are going to die, some of us are going to evolve, and no one is right — ever,” Bergmark said.

By Will Carroll April 25, 2026
Your preferred lender should be a strategic extension of your business
By Will Carroll April 18, 2026
Our job is to help clients make better decisions than they’d make on their own 
By Will Carroll April 11, 2026
Real estate pros aren't just door-openers. They are guides
By Will Carroll April 4, 2026
Consumer trends and data insights to boost your spring market strategy 
By Will Carroll March 28, 2026
The single, unified marketplace is behind us. Here's what's next
By Will Carroll March 22, 2026
11 people are alleged to have used victims' identities to secure millions in hard money loans
By Will Carroll March 15, 2026
Cut waste and generate more leads to grow your real estate business
By Will Carroll March 8, 2026
Here's how to create stronger buyer offers and greater negotiating leverage
By Will Carroll February 28, 2026
Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track
By Will Carroll February 15, 2026
The Housing for the 21st Century Act passed on Monday, which aims to improve affordability through zoning, financing and regulatory overhauls. The bill will go to the Senate next